by Cheryl Archer | Jan 3, 2011 | Commercial Signage
As a new year begins it’s usually a time for resolving to make amends. To evaluate what has worked in the past year, as well as what might need to be changed. We usually apply this thought process to our personal lives, but it is certainly applicable to our...
by Cheryl Archer | Dec 30, 2010 | Commercial Signage
Sign companies may vary in the degree to which they deliver products and services or their approach to customer service, but for the most part they will deliver three things. 1. Design: In order to effectively deliver the customers message, the design must be...
by Cheryl Archer | Dec 20, 2010 | Commercial Signage
Often a client will have a certain “look” in mind. Take for example cast metal dimensional letters. The look conveys a touch of class with letters that are expensive, especially if a larger letter size is coupled with a lengthy company name. Using a different material...
by Cheryl Archer | Dec 14, 2010 | Commercial Signage
It’s happens from time to time, a business evolves and local shifts in dialect occur, consequently the company name that made sense 20 years ago becomes outdated. Perhaps the old name, while significant, well chosen and differentiated from the competition, due to...
by Cheryl Archer | Dec 6, 2010 | Commercial Signage
Our project for leasing agent client, Equistone is complete and we’re excited! The project at 80 Swan Way includes several other components that are in progress and include interior tenant, facility and updates to the exterior signage, as well as the recently placed...
by Cheryl Archer | Dec 1, 2010 | Commercial Signage
In many instances a tenant or building directory can be created using engraved signs. This process is used to “etch” away some of the plastic (or other substrate) background to form the lettering elements of the sign. Often this “etched” or engraved look adds...
