by Cheryl Archer | Oct 25, 2010 | Commercial Signage
When the Director of Logistics and Program Management for ACS Architectural based in Southern California was looking for a sign company to complete a marquis sign installation for her client Toy R Us, she headed straight for the internet to find a reputable...
by Cheryl Archer | Oct 21, 2010 | Commercial Signage
Technological advances in the LED (Light Emitting Diode) are making these backlit display panels smaller, lighter and brighter and at very affordable price points! They are a green technology that allows retailers to display their products in exciting new ways using...
by Cheryl Archer | Oct 19, 2010 | Commercial Signage
If you are a professional speaker or sponsor for major events then you know the importance of having professionally developed event and tabletop signs. Authors and speakers know just how critical it is to display a professional image at speaking events and book...
by Cheryl Archer | Oct 12, 2010 | Commercial Signage
If you own a retail storefront you know that as Halloween, Thanksgiving, Christmas and New Year approach you will need to do more to attract those shoppers. Whether you’re promoting a fabulous fall, offering a special discount or simply trying to create a pleasant...
by Cheryl Archer | Oct 4, 2010 | Commercial Signage
When those in the sign business speak about readability, they are talking about conspicuity. Questions such as the whether the sign is difficult to notice and/or read are typically explained using this terminology. A sign needs to stand out from its visual...
by Cheryl Archer | Sep 27, 2010 | Commercial Signage
Events come in all shapes and sizes so the choices regarding the appropriate signage are very broad. Everything from a foam core table top sign to enhance a business seminar and promote the speaker, to a banner stand strategically placed at the event entrance. Like...
