by Cheryl Archer | Nov 15, 2010 | Commercial Signage
When it comes to budgeting, even for signage, there are no hard and fast rules. Start-up costs will vary depending on the type of business you start and where the business is going to be located. If you plan to open a retail storefront in a major upscale mall your...
by Cheryl Archer | Nov 12, 2010 | Commercial Signage
When it comes to branding, especially if your business is multi-faceted, coming up with your brand identification, product and service offering, tag line and other marketing messaging, may take some time. Moving forward without carefully refining your message will...
by Cheryl Archer | Nov 8, 2010 | Commercial Signage, Vehicle Wraps & Fleet Graphics
We recently completed a vehicle graphics project for a local painting contractor who had obviously worked with a very talented logo designer. What was clear from the onset was that quite a bit of thought had been put into each element of the logo. The selection of a...
by Cheryl Archer | Nov 2, 2010 | Commercial Signage
When our customers come to us for ADA compliant signs and evacuation map we act as advisors, not only in interrupting the sign code in various jurisdictions but in helping to facilitate the approval process. Sometimes it’s an easy process and sometimes, depending on...
by Cheryl Archer | Oct 29, 2010 | Commercial Signage
When our commercial real estate client asked us to survey his building and make some recommendations for new signage we initiated a sign survey. What we found as a result of our review was that the building signage was outdated. The color palate reflected an...
by Cheryl Archer | Oct 25, 2010 | Commercial Signage
When the Director of Logistics and Program Management for ACS Architectural based in Southern California was looking for a sign company to complete a marquis sign installation for her client Toy R Us, she headed straight for the internet to find a reputable...
