by Cheryl Archer | Feb 21, 2011 | Commercial Signage
We are proud to report that updating the Swan Way building signs is finally complete. The project involved designing a new integrated look for the interior tenant and directory signs. While the design pallet remained flexible, it provided a unifying theme that allowed...
by Cheryl Archer | Feb 14, 2011 | Commercial Signage
Stud mounting can be used to add depth to a variety of sign types. Often they are used when a layer of glass or acrylic is being mounted over a print (or other surface) to create a two dimensional look. This added dimension adds depth, design flair and even a little...
by Cheryl Archer | Feb 10, 2011 | Commercial Signage
Would you go and visit your new prospective in-laws for the first time wearing torn clothing? Well, leaving an exterior sign in a sad state of disrepair represents the same thing . . . a bad first impression! Be careful to communicate to your customers and prospects...
by Cheryl Archer | Jan 24, 2011 | Commercial Signage
The sign industry by virtue of its use of vinyl and poly carbonate materials not particularly environmentally friendly. However, there is a glimmer of hope when it comes to the use of eco-solvent inks for producing graphics. Solvent inks are non water based and made...
by Cheryl Archer | Jan 20, 2011 | Commercial Signage
An effective lobby sign is part of your overall branding strategy and it is the one thing that customers, visitors and employees will see when walk into your building. It should convey the quality of your organization in much the same way as the décor and furnishings...
by Cheryl Archer | Jan 3, 2011 | Commercial Signage
As a new year begins it’s usually a time for resolving to make amends. To evaluate what has worked in the past year, as well as what might need to be changed. We usually apply this thought process to our personal lives, but it is certainly applicable to our...
