by Cheryl Archer | Jan 24, 2011 | Commercial Signage
The sign industry by virtue of its use of vinyl and poly carbonate materials not particularly environmentally friendly. However, there is a glimmer of hope when it comes to the use of eco-solvent inks for producing graphics. Solvent inks are non water based and made...
by Cheryl Archer | Jan 20, 2011 | Commercial Signage
An effective lobby sign is part of your overall branding strategy and it is the one thing that customers, visitors and employees will see when walk into your building. It should convey the quality of your organization in much the same way as the décor and furnishings...
by Cheryl Archer | Jan 3, 2011 | Commercial Signage
As a new year begins it’s usually a time for resolving to make amends. To evaluate what has worked in the past year, as well as what might need to be changed. We usually apply this thought process to our personal lives, but it is certainly applicable to our...
by Cheryl Archer | Dec 30, 2010 | Commercial Signage
Sign companies may vary in the degree to which they deliver products and services or their approach to customer service, but for the most part they will deliver three things. 1. Design: In order to effectively deliver the customers message, the design must be...
by Cheryl Archer | Dec 20, 2010 | Commercial Signage
Often a client will have a certain “look” in mind. Take for example cast metal dimensional letters. The look conveys a touch of class with letters that are expensive, especially if a larger letter size is coupled with a lengthy company name. Using a different material...
by Cheryl Archer | Dec 14, 2010 | Commercial Signage
It’s happens from time to time, a business evolves and local shifts in dialect occur, consequently the company name that made sense 20 years ago becomes outdated. Perhaps the old name, while significant, well chosen and differentiated from the competition, due to...
