Brightly colored dimensional letters are a great choice for branding the outside of a building or an interior reception area. Often the letters themselves, spelling out a name or brand, are chosen as the corporate brand itself without an additional symbol or logo. This type of branding is particularly prevalent in the technology sector. Look no further than companies like Google or Yahoo!
Recently we were asked to do a combination of exterior window letter and a reception area sign for a client. We knew the company was in the technology sector and when we received the art we were sure of it. The logo spelling out the company name was brightly colored and the lettering of the font was a futuristic custom selection painted in vivid green and purple. The finished project was eye catching creative and visually appealing.
If youâre in the process of developing a brand identity donât forget to consider colorful, custom lettering as one of the options. If you would like our help and guidance during this process weâre just a phone call away and will be delighted to provide suggestions about fonts and colors that will draw the eye. SignWorks can be reached at (510) 357-2000.