Logo/Re-Branding: A Fresh New Look

A logo is defined as “A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” In essence a logo defines a company, so when businesses decide to develop or re-invent a current logo, it is...

Signage Marketing: Copywriting Basics

When you are developing copy for a sign pay attention to every word you choose.  Try to avoid terminology that is awkward and/or unsuitable.  Remember that in the case of copy-writing, less is more.  Fewer words and succinct copy for your sign, window graphics or...