by Cheryl Archer | Mar 25, 2011 | Commercial Signage
We are happy to report that we recently completed yet another evacuation map project, this time for a local school. After a visit by the Oakland Fire Department it was clear that Dr. Herbert Guice Christian Academy would need some upgrades to their signage. This...
by Cheryl Archer | Mar 14, 2011 | Commercial Signage
Polished brass dimensional letters are a look that is common for many exterior building entrances. In the case of professional buildings such as upscale legal offices and or for those who provide financial service products, it communicates a look of stability and a...
by Cheryl Archer | Feb 28, 2011 | Commercial Signage
We told you some months ago that we were asked to do a site inspection of the downtown Oakland Atrium Building. We also told you that it was a fabulous architectural structure with great “bones” and lots of potential. The issue was that the tenants had each done...
by Cheryl Archer | Feb 21, 2011 | Commercial Signage
We are proud to report that updating the Swan Way building signs is finally complete. The project involved designing a new integrated look for the interior tenant and directory signs. While the design pallet remained flexible, it provided a unifying theme that allowed...
by Cheryl Archer | Feb 14, 2011 | Commercial Signage
Stud mounting can be used to add depth to a variety of sign types. Often they are used when a layer of glass or acrylic is being mounted over a print (or other surface) to create a two dimensional look. This added dimension adds depth, design flair and even a little...
by Cheryl Archer | Feb 10, 2011 | Commercial Signage
Would you go and visit your new prospective in-laws for the first time wearing torn clothing? Well, leaving an exterior sign in a sad state of disrepair represents the same thing . . . a bad first impression! Be careful to communicate to your customers and prospects...
