Solyndra Project Update

When we were approached by AFSI, the facilities division of Clean Innovation, to install building signs at a new facility in Fremont, we could not have been more pleased.  Solyndra, a solar energy leader headquartered in Fremont, California was moving into a fabulous...

Logo/Re-Branding: A Fresh New Look

A logo is defined as “A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” In essence a logo defines a company, so when businesses decide to develop or re-invent a current logo, it is...

Signage Marketing: Copywriting Basics

When you are developing copy for a sign pay attention to every word you choose.  Try to avoid terminology that is awkward and/or unsuitable.  Remember that in the case of copy-writing, less is more.  Fewer words and succinct copy for your sign, window graphics or...