Blogs
Branding, Slow or Fast?
When it comes to branding, especially if your business is multi-faceted, coming up with your brand identification, product and service offering, tag line and other marketing messaging, may take some time. Moving forward without carefully refining your message will...
Your Logo Should “Speak Volumes!”
We recently completed a vehicle graphics project for a local painting contractor who had obviously worked with a very talented logo designer. What was clear from the onset was that quite a bit of thought had been put into each element of the logo. The selection of a...
Sign Code Compliance
When our customers come to us for ADA compliant signs and evacuation map we act as advisors, not only in interrupting the sign code in various jurisdictions but in helping to facilitate the approval process. Sometimes it’s an easy process and sometimes, depending on...
Creating a Unifying Design Palate
When our commercial real estate client asked us to survey his building and make some recommendations for new signage we initiated a sign survey. What we found as a result of our review was that the building signage was outdated. The color palate reflected an...
Signage and the Power of the Internet
When the Director of Logistics and Program Management for ACS Architectural based in Southern California was looking for a sign company to complete a marquis sign installation for her client Toy R Us, she headed straight for the internet to find a reputable...
Ultra Thin LED Light Boxes
Technological advances in the LED (Light Emitting Diode) are making these backlit display panels smaller, lighter and brighter and at very affordable price points! They are a green technology that allows retailers to display their products in exciting new ways using...
Event Sign Table Toppers
If you are a professional speaker or sponsor for major events then you know the importance of having professionally developed event and tabletop signs. Authors and speakers know just how critical it is to display a professional image at speaking events and book...
DIY Directory Sign
Our client called: "Go out to our latest building and survey our needs; come back with a recommendation." Well... I suppose the first recommendation would be to replace this DIY (Do It Yourself)directory! This is the view as the elevator doors open to this floor....
Vehicle Wrap: There’s A Templates for That!
When you begin thinking about wrapping your vehicle you should know that most sign companies will purchase a template to make the process more efficient. Usually when you contact us we will need to know the year, make and model of your vehicle. That being said, you...
‘Tis the Sign Season!
If you own a retail storefront you know that as Halloween, Thanksgiving, Christmas and New Year approach you will need to do more to attract those shoppers. Whether you’re promoting a fabulous fall, offering a special discount or simply trying to create a pleasant...
The 10-Gallon Sign Word; Conspicuity
When those in the sign business speak about readability, they are talking about conspicuity. Questions such as the whether the sign is difficult to notice and/or read are typically explained using this terminology. A sign needs to stand out from its visual...
Commercial Fleet Signage
I recently visited the local Fleet Management Association and while I was thinking “fleet graphics,” I learned a lot about the challenges associated with scheduling multiple vehicles for maintenance, pre-sale painting associated with the sale of units that are being...