Signage is a very important part of the business owners marketing budget and start-up costs, however, many business owners are unfamiliar with exactly what signs they may need and how much they cost. Commercial signage represents an area where there is a lot of custom work and several variations, from simple post and panel signs to exquisite monument and marquis signs. Consequently, depending on what the owner has in mind, costs can vary widely. Simple items like room identification and ADA restroom signs will be relatively inexpensive; however, large cast metal two feet high letters spelling out a lengthy name will cost a lot more than a simple two by three foot banner. That being said, it is important to understand the variety of choices from very inexpensive, through artisan quality substrates and high-end light-boxes, including backlit or halo-lit channel letters.
Your sign company should be able to advise you in interpreting the sign criteria established by your commercial land-lord and those ordinances that will affect your signage choices. Likewise if you are buying the building or physical space your business will occupy, we can work with you to get your signs permitted and approved as needed. So when your sign company asks you about your budget, it is simply a starting point for us to begin the discussion about whatâs possible while at the same time making sure that you are pleasantly surprised rather than horrified!