Blogs
Maritime Wraps
British Columbia Ferries has been wrapping their maritime fleet for a long time and is probably considered as the largest-ever printed marine graphic application. As part of the promotions of the Canadian Olympic Winter games giant decals were developed to showcase...
The Importance of Color
In the large format printing business we are always concerned about color. Not just the color itself but being able to capture the nuances of shade and contrast. It’s what sets us apart from the desktop color printer that sits in most offices. Most of you are familiar...
SignWorks Welcomes Its New Designer
Ryan Llanna grew up in the sign business and has more than 10 years of graphic design experience. His background includes credentials in information technology and expertise in website design. He has worked for several sign companies in the Bay Area and Georgia. We...
Evacuation Map Project Update: Dr. Herbert Guice Christian Academy
We are happy to report that we recently completed yet another evacuation map project, this time for a local school. After a visit by the Oakland Fire Department it was clear that Dr. Herbert Guice Christian Academy would need some upgrades to their signage. This...
Project Update: Exterior Polished Brass Dimensional Lettering
Polished brass dimensional letters are a look that is common for many exterior building entrances. In the case of professional buildings such as upscale legal offices and or for those who provide financial service products, it communicates a look of stability and a...
Making Repairs to Your Wrap
With proper care a typical vehicle wrap can last upwards of five years, but like life sometimes things happen. The vehicle or truck was in a minor fender bender or area vandals decided to play slice and dice with your digital print. Although repairs will be necessary,...
Upcoming Building Signage Project: The Atrium Building
We told you some months ago that we were asked to do a site inspection of the downtown Oakland Atrium Building. We also told you that it was a fabulous architectural structure with great “bones” and lots of potential. The issue was that the tenants had each done...
Update: Swan Way Signage Project
We are proud to report that updating the Swan Way building signs is finally complete. The project involved designing a new integrated look for the interior tenant and directory signs. While the design pallet remained flexible, it provided a unifying theme that allowed...
Stud Mounts Create Depth and Flair
Stud mounting can be used to add depth to a variety of sign types. Often they are used when a layer of glass or acrylic is being mounted over a print (or other surface) to create a two dimensional look. This added dimension adds depth, design flair and even a little...
Creating the Right First Impression
Would you go and visit your new prospective in-laws for the first time wearing torn clothing? Well, leaving an exterior sign in a sad state of disrepair represents the same thing . . . a bad first impression! Be careful to communicate to your customers and prospects...
Understanding Digital Graphics: Vector vs. Raster File Formats
There are so many file formats used to capture images. Examples include JPG, BMP, TIFF, PNG and GIFF. Used in digital cameras, scanners and computers, these file formats represent raster files or bitmaps used to create or reproduce photographic images. Since the files...
Vehicle Wraps, Is There a Right Time?
It’s a question that is asked by many customers and the answer is always a resounding “now,” especially in those cases where it involves a commercial vehicle that is being lettered or wrapped as part of the companies advertising and branding strategy. Obviously, the...