Blogs
Controlling Signage Costs
Often a client will have a certain “look” in mind. Take for example cast metal dimensional letters. The look conveys a touch of class with letters that are expensive, especially if a larger letter size is coupled with a lengthy company name. Using a different material...
Re-Branding?
It’s happens from time to time, a business evolves and local shifts in dialect occur, consequently the company name that made sense 20 years ago becomes outdated. Perhaps the old name, while significant, well chosen and differentiated from the competition, due to...
More Green Signage!
The sign industry is paying attention to environmental considerations when it comes to new products and services that are environmentally friendly. Take for example a new rigid paper composite board called Omega TerraMax™. The product was voted one of the...
Project Update: Commercial Leasing Signs
Our project for leasing agent client, Equistone is complete and we’re excited! The project at 80 Swan Way includes several other components that are in progress and include interior tenant, facility and updates to the exterior signage, as well as the recently placed...
Engraved Directory and Door Signs
In many instances a tenant or building directory can be created using engraved signs. This process is used to “etch” away some of the plastic (or other substrate) background to form the lettering elements of the sign. Often this “etched” or engraved look adds...
Laminating: When and Why
When it comes to laminating your prints, or for that matter using laminates to create a metal look on plastic dimensional letters, there are several reasons to laminate. For example: • To protect digital graphics on a vehicle wrap from scratching and fading, and to...
Project Update: Historic Geneva Car Museum
We’ve been hard at work with the General Contractor (Shimmick Construction) and representatives from MUNI to finalize the signage needed for the last phase of the Historic Geneva Car Museum renovation project. The renovation project (including an ADA upgrade...
It Costs What?!
Signage is a very important part of the business owners marketing budget and start-up costs, however, many business owners are unfamiliar with exactly what signs they may need and how much they cost. Commercial signage represents an area where there is a lot of custom...
How Much of my Start-Up Costs Should Be Allocated for Signage?
When it comes to budgeting, even for signage, there are no hard and fast rules. Start-up costs will vary depending on the type of business you start and where the business is going to be located. If you plan to open a retail storefront in a major upscale mall your...
Branding, Slow or Fast?
When it comes to branding, especially if your business is multi-faceted, coming up with your brand identification, product and service offering, tag line and other marketing messaging, may take some time. Moving forward without carefully refining your message will...
Your Logo Should “Speak Volumes!”
We recently completed a vehicle graphics project for a local painting contractor who had obviously worked with a very talented logo designer. What was clear from the onset was that quite a bit of thought had been put into each element of the logo. The selection of a...
Sign Code Compliance
When our customers come to us for ADA compliant signs and evacuation map we act as advisors, not only in interrupting the sign code in various jurisdictions but in helping to facilitate the approval process. Sometimes it’s an easy process and sometimes, depending on...
