Blogs

Vehicle Wraps: Keeping It Clean

They say cleanliness is next to Godliness and you may, or may not, agree.   However, when it comes to fleet and vehicle graphics, I thought I would add my two cents!  It goes without saying that any portion of the vehicle wrap that involved the creating and attaching...

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New Year Marketing Resolutions for Your Business

As a new year begins it’s usually a time for resolving to make amends.  To evaluate what has worked in the past year, as well as what might need to be changed.  We usually apply this thought process to our personal lives, but it is certainly applicable to our...

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Sign Company Deliverables

Sign companies may vary in the degree to which they deliver products and services or their approach to customer service, but for the most part they will deliver three things. 1. Design: In order to effectively deliver the customers message, the design must be...

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Controlling Signage Costs

Often a client will have a certain “look” in mind. Take for example cast metal dimensional letters. The look conveys a touch of class with letters that are expensive, especially if a larger letter size is coupled with a lengthy company name. Using a different material...

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Re-Branding?

It’s happens from time to time, a business evolves and local shifts in dialect occur, consequently the company name that made sense 20 years ago becomes outdated. Perhaps the old name, while significant, well chosen and differentiated from the competition, due to...

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More Green Signage!

The sign industry is paying attention to environmental considerations when it comes to new products and services that are environmentally friendly.  Take for example a new rigid paper composite board called Omega TerraMax™.   The product was voted one of the...

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Project Update: Commercial Leasing Signs

Our project for leasing agent client, Equistone is complete and we’re excited! The project at 80 Swan Way includes several other components that are in progress and include interior tenant, facility and updates to the exterior signage, as well as the recently placed...

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Engraved Directory and Door Signs

In many instances a tenant or building directory can be created using engraved signs. This process is used to “etch” away some of the plastic (or other substrate) background to form the lettering elements of the sign. Often this “etched” or engraved look adds...

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Laminating: When and Why

When it comes to laminating your prints, or for that matter using laminates to create a metal look on plastic dimensional letters, there are several reasons to laminate. For example: • To protect digital graphics on a vehicle wrap from scratching and fading, and to...

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Project Update: Historic Geneva Car Museum

We’ve been hard at work with the General Contractor (Shimmick Construction) and representatives from MUNI to finalize the signage needed for the last phase of the Historic Geneva Car Museum renovation project. The renovation project (including an ADA upgrade...

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It Costs What?!

Signage is a very important part of the business owners marketing budget and start-up costs, however, many business owners are unfamiliar with exactly what signs they may need and how much they cost. Commercial signage represents an area where there is a lot of custom...

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