Blogs
Project Update: Commercial Leasing Signs
Our project for leasing agent client, Equistone is complete and we’re excited! The project at 80 Swan Way includes several other components that are in progress and include interior tenant, facility and updates to the exterior signage, as well as the recently placed...
Engraved Directory and Door Signs
In many instances a tenant or building directory can be created using engraved signs. This process is used to “etch” away some of the plastic (or other substrate) background to form the lettering elements of the sign. Often this “etched” or engraved look adds...
Laminating: When and Why
When it comes to laminating your prints, or for that matter using laminates to create a metal look on plastic dimensional letters, there are several reasons to laminate. For example: • To protect digital graphics on a vehicle wrap from scratching and fading, and to...
Project Update: Historic Geneva Car Museum
We’ve been hard at work with the General Contractor (Shimmick Construction) and representatives from MUNI to finalize the signage needed for the last phase of the Historic Geneva Car Museum renovation project. The renovation project (including an ADA upgrade...
It Costs What?!
Signage is a very important part of the business owners marketing budget and start-up costs, however, many business owners are unfamiliar with exactly what signs they may need and how much they cost. Commercial signage represents an area where there is a lot of custom...
How Much of my Start-Up Costs Should Be Allocated for Signage?
When it comes to budgeting, even for signage, there are no hard and fast rules. Start-up costs will vary depending on the type of business you start and where the business is going to be located. If you plan to open a retail storefront in a major upscale mall your...
Branding, Slow or Fast?
When it comes to branding, especially if your business is multi-faceted, coming up with your brand identification, product and service offering, tag line and other marketing messaging, may take some time. Moving forward without carefully refining your message will...
Your Logo Should “Speak Volumes!”
We recently completed a vehicle graphics project for a local painting contractor who had obviously worked with a very talented logo designer. What was clear from the onset was that quite a bit of thought had been put into each element of the logo. The selection of a...
Sign Code Compliance
When our customers come to us for ADA compliant signs and evacuation map we act as advisors, not only in interrupting the sign code in various jurisdictions but in helping to facilitate the approval process. Sometimes it’s an easy process and sometimes, depending on...
Creating a Unifying Design Palate
When our commercial real estate client asked us to survey his building and make some recommendations for new signage we initiated a sign survey. What we found as a result of our review was that the building signage was outdated. The color palate reflected an...
Signage and the Power of the Internet
When the Director of Logistics and Program Management for ACS Architectural based in Southern California was looking for a sign company to complete a marquis sign installation for her client Toy R Us, she headed straight for the internet to find a reputable...
Ultra Thin LED Light Boxes
Technological advances in the LED (Light Emitting Diode) are making these backlit display panels smaller, lighter and brighter and at very affordable price points! They are a green technology that allows retailers to display their products in exciting new ways using...