by Cheryl Archer | Jun 9, 2010 | Commercial Signage
SignWorks is working on a project that involves updating a retail storefront and overhead backlit sign. New graphics and lettering are being designed to give the business a fresh new look and to add other service offerings. It would be tempting to simply remove the...
by Cheryl Archer | Jun 7, 2010 | Commercial Signage
At a recent staff meeting we began to discuss among many things, branding, the SignWorks value proposition, and the like. Our new designer commented that the company tag line did not reflect the value that he placed on his work. When I asked him to explain a...
by Cheryl Archer | Jun 5, 2010 | Frequently Asked Questions
When we think of green technology we are accustomed to associating it with solar panels, energy efficient light bulbs or fuel efficient cars and hybrids. While the sign industry is not particularly eco-friendly and relies heavily on the use of vinyl for lettering and...
by Cheryl Archer | Jun 3, 2010 | Commercial Signage
The digital revolution is certainly here and we all see these digital message boards more and more each day! These digital signs are helping organizations to communicate key information to customers in a timely and efficient manner. They are particularly prevalent at...
by Cheryl Archer | Jun 1, 2010 | Commercial Signage
Sandblasted signs are great for exterior use and many retailers like them because they are durable and have a wonderful architectural quality that is very appealing. These signs can be made of redwood, cedar or high density urethane (HDU) at prices to fit almost any...
