by Cheryl Archer | Jan 3, 2011 | Commercial Signage
As a new year begins itâs usually a time for resolving to make amends. To evaluate what has worked in the past year, as well as what might need to be changed. We usually apply this thought process to our personal lives, but it is certainly applicable to our...
by Cheryl Archer | Dec 30, 2010 | Commercial Signage
Sign companies may vary in the degree to which they deliver products and services or their approach to customer service, but for the most part they will deliver three things. 1. Design: In order to effectively deliver the customers message, the design must be...
by Cheryl Archer | Dec 20, 2010 | Commercial Signage
Often a client will have a certain âlookâ in mind. Take for example cast metal dimensional letters. The look conveys a touch of class with letters that are expensive, especially if a larger letter size is coupled with a lengthy company name. Using a different material...
by Cheryl Archer | Dec 14, 2010 | Commercial Signage
Itâs happens from time to time, a business evolves and local shifts in dialect occur, consequently the company name that made sense 20 years ago becomes outdated. Perhaps the old name, while significant, well chosen and differentiated from the competition, due to...
by Cheryl Archer | Dec 8, 2010 | Industry News
The sign industry is paying attention to environmental considerations when it comes to new products and services that are environmentally friendly. Take for example a new rigid paper composite board called Omega TerraMaxâ˘.  The product was voted one of the...
