So you have just signed your commercial lease and you love your new space. You have visions of exactly how to decorate your new place and can’t wait to get started. You’ve decided that a big bold multicolored neon sign out front will give you just the visibility you need. Its evening time and you’ve decided to start reading through all the leasing documents and there it is: the dreaded sign criteria! Not only is the neon sign you were thinking about prohibited, but you’re restricted to the type of sign that you can select, based on the building owners criteria.
The fact is that oftentimes owners of commercial properties have decided on criteria requiring some uniformity when it comes to signage. These restrictions may already takes into account local government and city ordinances. A particular area or municipality may have decided that they don’t want their quaint city to look like a Vegas strip and lighted signs of many types and varieties may not be allowed. Sometimes safety concerns about how neon and other lighted signs are used, along with other pedestrian safety concerns regarding overhead blade signs, will also restrict the type of signs that can be used. They may call for a certain type of sign, and in the case of channel letters, may dictate the size and color.
In short, be sure to review the sign criteria and work with a reputable sign company that can help you interpret the guidelines and any associated compliance issues. Call SignWorks today at 510-357-2000 and we will work with you to ensure that the sign and design you select will comply with the sign criteria established by your landlord.