Blogs
Stud Mounts Create Depth and Flair
Stud mounting can be used to add depth to a variety of sign types. Often they are used when a layer of glass or acrylic is being mounted over a print (or other surface) to create a two dimensional look. This added dimension adds depth, design flair and even a little...
Creating the Right First Impression
Would you go and visit your new prospective in-laws for the first time wearing torn clothing? Well, leaving an exterior sign in a sad state of disrepair represents the same thing . . . a bad first impression! Be careful to communicate to your customers and prospects...
Understanding Digital Graphics: Vector vs. Raster File Formats
There are so many file formats used to capture images. Examples include JPG, BMP, TIFF, PNG and GIFF. Used in digital cameras, scanners and computers, these file formats represent raster files or bitmaps used to create or reproduce photographic images. Since the files...
Vehicle Wraps, Is There a Right Time?
It’s a question that is asked by many customers and the answer is always a resounding “now,” especially in those cases where it involves a commercial vehicle that is being lettered or wrapped as part of the companies advertising and branding strategy. Obviously, the...
Green Sign Solutions, Eco-Solvent Inks
The sign industry by virtue of its use of vinyl and poly carbonate materials not particularly environmentally friendly. However, there is a glimmer of hope when it comes to the use of eco-solvent inks for producing graphics. Solvent inks are non water based and made...
Making Lobby Sign More Effective
An effective lobby sign is part of your overall branding strategy and it is the one thing that customers, visitors and employees will see when walk into your building. It should convey the quality of your organization in much the same way as the décor and furnishings...
Vehicle Wraps: Keeping It Clean
They say cleanliness is next to Godliness and you may, or may not, agree. However, when it comes to fleet and vehicle graphics, I thought I would add my two cents! It goes without saying that any portion of the vehicle wrap that involved the creating and attaching...
New Year Marketing Resolutions for Your Business
As a new year begins it’s usually a time for resolving to make amends. To evaluate what has worked in the past year, as well as what might need to be changed. We usually apply this thought process to our personal lives, but it is certainly applicable to our...
Sign Company Deliverables
Sign companies may vary in the degree to which they deliver products and services or their approach to customer service, but for the most part they will deliver three things. 1. Design: In order to effectively deliver the customers message, the design must be...
Controlling Signage Costs
Often a client will have a certain “look” in mind. Take for example cast metal dimensional letters. The look conveys a touch of class with letters that are expensive, especially if a larger letter size is coupled with a lengthy company name. Using a different material...
Re-Branding?
It’s happens from time to time, a business evolves and local shifts in dialect occur, consequently the company name that made sense 20 years ago becomes outdated. Perhaps the old name, while significant, well chosen and differentiated from the competition, due to...
More Green Signage!
The sign industry is paying attention to environmental considerations when it comes to new products and services that are environmentally friendly. Take for example a new rigid paper composite board called Omega TerraMax™. The product was voted one of the...