Blogs
Solyndra Project Update
When we were approached by AFSI, the facilities division of Clean Innovation, to install building signs at a new facility in Fremont, we could not have been more pleased. Solyndra, a solar energy leader headquartered in Fremont, California was moving into a fabulous...
Interior Illuminated Signs and Channel Letter
When it comes to illumination most of us associate this with exterior signs. This need not be the case. When you are working with a lobby area that is large enough to accommodate a lighted sign or illuminated channel letters, this becomes a prime opportunity to be...
Logo/Re-Branding: A Fresh New Look
A logo is defined as “A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” In essence a logo defines a company, so when businesses decide to develop or re-invent a current logo, it is...
Add Some “BLING!” To Your Signage Marketing
If you love things that sparkle and glow then why not let these characteristics show through in the signage you create for your business. Why not create metallic wall graphics and prints that will add a little glitz to your environment and message. Until recently...
Specialty Vinyl: From Animal Prints to Fluorescents
Clearly the vehicle wrap industry is very young. That being said there should be little surprise when I tell you that it’s possible to have your vehicle wrapped in zebra, elephant or tiger print, just to name a few! Yes folks, you can wrap your vehicle to match your...
Signage Marketing: Copywriting Basics
When you are developing copy for a sign pay attention to every word you choose. Try to avoid terminology that is awkward and/or unsuitable. Remember that in the case of copy-writing, less is more. Fewer words and succinct copy for your sign, window graphics or...
Reflective Signs
When driving on the highway at night you may notice signs that glow when your headlights hit them. These “Reflective Signs” are actually vinyl decals or paint which contains thousands of little glass spheres, designed to reflect light. They are frequently used for...
Wrapping Roofs and Other Channeled Surfaces
We recently completed a vehicle wrap where the client wanted the roof wrapped as well. In many cases, especially if the roof is channeled and not flat, the use of relief cuts would expedite such a project. Relief cuts, especially on a roof where dirt and grime...
Yard and Lawn Site Signs That Sell!
Summer seems to be synonymous with yard signs advertising everything from yard sales to belly dancing classes and everything in between. These seasonal signs that look like corrugated plastic are light weight and inexpensive, yet they can pack a promotional wallop!...
Summer Event Signage Ideas
When I think of summer it always associated with fun outdoor events, barbeques, festivals, graduation celebrations and lots and lots of games! From 4th of July fireworks to and wet watery pool parties, here are a few summer event signage suggestions that will make...
Directional Signage: Human Directional Signs
Most likely you’ve seen someone at the corner of a busy intersection holding a large arrow sign advertising an event, business or product. In the past few years a trend has been developing around these directional signs and the people who hold them, or rather, spin...
San Leandro, CA – Directional Signage; A-Frames & Signicades
Visiting your business should be as easy as possible for your customers. Guide them clearly, with easy-to-understand directories, directional signs. Directional signs are not just used to point customers to a business or event, but they can also inform them of special...