Blogs
Vehicle Wraps| Design Do’s and Don’ts
A bad vehicle design will simply distract from the impact of the wrap and muddle the message you are trying to convey. Most of these design mistakes are avoidable: 1. Alignment Errors. When the seams don’t line up or when more complicated graphic images land right on...
Vehicle Wraps Can Be Affordable But Should Never Be Cheap!
I’m sure you’ve heard the term, “You get what you pay for.” Its implications are very clear when it comes to vehicle wraps and graphics. Over the years we have seen many bad wraps where cheap materials and poor workmanship were very visible in every bubble,...
Interior Illuminated Signs and Channel Letter
When it comes to illumination most of us associate this with exterior signs. This need not be the case. When you are working with a lobby area that is large enough to accommodate a lighted sign or illuminated channel letters, this becomes a prime opportunity to be...
Specialty Vinyl: From Animal Prints to Fluorescents
Clearly the vehicle wrap industry is very young. That being said there should be little surprise when I tell you that it’s possible to have your vehicle wrapped in zebra, elephant or tiger print, just to name a few! Yes folks, you can wrap your vehicle to match your...
Restoration Hardware Fleet Graphics Project Update
These are exciting times here at SignWorks! Our client, Restoration Hardware and their delivery arm are in the process of branding their delivery trucks. The sizes of the box trucks vary and the branding which was established years beforehand consists of two...
The Sometimes Cumbersome Permit Process
We are often asked by customers, even those pulling their own permits or having their contractor do so, to manage the permit process for them. For SignWorks this means providing permit drawings for a variety of different municipalities. While this may appear to be...
Logo/Re-Branding: A Fresh New Look
A logo is defined as “A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” In essence a logo defines a company, so when businesses decide to develop or re-invent a current logo, it is...
Signage Marketing: Copywriting Basics
When you are developing copy for a sign pay attention to every word you choose. Try to avoid terminology that is awkward and/or unsuitable. Remember that in the case of copy-writing, less is more. Fewer words and succinct copy for your sign, window graphics or...
Temporary Signage: Coroplast Signs
Corrugated plastic also know under the trade name Coroplast, is a light weight plastic material that has corrugation similar to card board. This material typically come in 4’x8’ sheets but can be cut into various shapes and designs. At SignWorks, Coroplast is used in...
Solyndra Project Update
When we were approached by AFSI, the facilities division of Clean Innovation, to install building signs at a new facility in Fremont, we could not have been more pleased. Solyndra, a solar energy leader headquartered in Fremont, California was moving into a fabulous...
Add Some “BLING!” To Your Signage Marketing
If you love things that sparkle and glow then why not let these characteristics show through in the signage you create for your business. Why not create metallic wall graphics and prints that will add a little glitz to your environment and message. Until recently...
Reflective Signs
When driving on the highway at night you may notice signs that glow when your headlights hit them. These “Reflective Signs” are actually vinyl decals or paint which contains thousands of little glass spheres, designed to reflect light. They are frequently used for...