by Cheryl Archer | Oct 12, 2010 | Commercial Signage
 If you own a retail storefront you know that as Halloween, Thanksgiving, Christmas and New Year approach you will need to do more to attract those shoppers. Whether youâre promoting a fabulous fall, offering a special discount or simply trying to create a pleasant...
by Cheryl Archer | Oct 4, 2010 | Commercial Signage
When those in the sign business speak about readability, they are talking about conspicuity. Questions such as the whether the sign is difficult to notice and/or read are typically explained using this terminology. A sign needs to stand out from its visual...
by Cheryl Archer | Sep 29, 2010 | Vehicle Wraps & Fleet Graphics
I recently visited the local Fleet Management Association and while I was thinking âfleet graphics,â I learned a lot about the challenges associated with scheduling multiple vehicles for maintenance, pre-sale painting associated with the sale of units that are being...
by Cheryl Archer | Sep 27, 2010 | Commercial Signage
Events come in all shapes and sizes so the choices regarding the appropriate signage are very broad. Everything from a foam core table top sign to enhance a business seminar and promote the speaker, to a banner stand strategically placed at the event entrance. Like...
by Cheryl Archer | Sep 22, 2010 | Commercial Signage
After completion of his re-branding campaign, complete with a new website and the addition of many new services, our client thought his work was done. After all, the new name brand and matching store front signage and window lettering communicated the complete service...
