Signage Marketing: Copywriting Basics

When you are developing copy for a sign pay attention to every word you choose.  Try to avoid terminology that is awkward and/or unsuitable.  Remember that in the case of copy-writing, less is more.  Fewer words and succinct copy for your sign, window graphics or...

Yard and Lawn Site Signs That Sell!

Summer seems to be synonymous with yard signs advertising everything from yard sales to belly dancing classes and everything in between. These seasonal signs that look like corrugated plastic are light weight and inexpensive, yet they can pack a promotional wallop!...