by Cheryl Archer | May 23, 2012 | Commercial Signage
The term way-finding sign has some very broad interpretation because these types of signs can be used to direct people both in and outside of a building. When one thinks of outdoor parks and recreational areas invariably the small post and panel signs along the...
by Cheryl Archer | May 15, 2012 | Commercial Signage
Electronic Message Centers (EMCs) are popping up everywhere and are proving to be a very cost effective form of advertising when compared to traditional methods. Recent comparative data reveals the following: Television â Recent analysis suggests that about one third...
by Cheryl Archer | May 1, 2012 | Commercial Signage
One of our favorite non-profits, Operation Hope, was in a bind recently. They had a major event the next day focused on identity theft and the signage had not been produced. It was a classic case where the local part of the organization thought their counterparts at...
by Cheryl Archer | Apr 26, 2012 | Commercial Signage
In March 2012, new ADA (Americans with Disabilities Act) guidelines went into effect. This new standard called the 2010 ADA STANDARDS FOR ACCESSIBLE DESIGN focuses on wayfinding signs for the visually impaired. The new standards offer significantly more guidance for...
by Cheryl Archer | Apr 19, 2012 | Commercial Signage
Target marketing using LED signage can have a big impact on local advertising even in small towns and cities. LED signs can be the vehicle that fills the void and keeps the public informed of local happenings. A business using an LED in small town can literally...
