Trader Joe’s is known for its fun and welcoming atmosphere, but navigating parking in busy urban areas can sometimes be a challenge. At their Berkeley, CA location, the lack of designated parking spots created confusion for customers and delivery drivers alike. To help improve traffic flow and safety, Trader Joe’s reached out to SignWorks for a custom signage solution. Thanks to the long-standing relationship between the two companies, SignWorks was able to prioritize the project and deliver high-quality signs quickly and efficiently.

A Strong Partnership with Trader Joe’s

SignWorks has been working with Trader Joe’s for many years, providing a variety of signage solutions across their retail locations. Whether it’s interior banners, ADA signs, or exterior directional signage, SignWorks understands the unique needs of this national retailer. This strong partnership is built on trust, reliability, and a shared commitment to quality.

For this particular project, Trader Joe’s needed a quick turnaround. Thanks to clear communication and efficient teamwork, SignWorks completed the design, fabrication, and shipping of 12 heavy-duty aluminum signs in just 10 days!

The Challenge: Street Parking Confusion

Trader Joe’s Berkeley location does not have its own parking lot, meaning customers must rely on nearby street parking. The store management noticed that:

  • Some drivers were unaware of parking regulations and restrictions.
  • Delivery trucks were struggling to find appropriate loading zones.
  • There was a lack of clear, visible signage to direct customers and drivers effectively.

With customer convenience and safety as top priorities, the store needed a durable, clear, and easy-to-read signage solution. That’s when they turned to SignWorks.

The Solution: Custom Aluminum Signs

To solve the problem, SignWorks designed and fabricated 12 heavy-duty aluminum signs measuring 24” by 18”. These signs were:

  • Made of Durable Aluminum – Designed to withstand harsh weather and daily wear and tear.
  • Clear and Easy to Read – Featuring bold lettering and high-contrast colors to ensure visibility.
  • Customized for Trader Joe’s Needs – Tailored messaging to address specific parking and traffic issues at the Berkeley location.
  • Fast to Produce – Completed within 10 days to meet the store’s urgent request.

Why Aluminum Signs?

Aluminum signs are one of the best choices for outdoor signage because they offer:

  • Longevity – Resistant to rust, fading, and damage.
  • Strength – Sturdy enough to handle high-traffic environments.
  • Versatility – Can be used for regulatory, directional, and branding purposes.
  • Cost-Effectiveness – A great investment for long-term use.

For Trader Joe’s, these benefits made aluminum the perfect material for their new traffic safety signs.

SignWorks’ Efficient Process

One of the reasons Trader Joe’s continues to trust SignWorks is the smooth and efficient workflow. Here’s how this project came together:

  1. Assessment – Trader Joe’s reached out with their concerns and signage needs.
  2. Design – A SignWorks designer was immediately assigned to create a layout that matched Trader Joe’s branding and visibility requirements.
  3. Approval – The design was reviewed and approved quickly to keep the project on schedule.
  4. Fabrication – The 12 aluminum signs were manufactured with precision and durability in mind.
  5. Shipping – The completed signs were carefully packaged and shipped to Berkeley, arriving on time and ready for installation.

The Results: A Safer and More Organized Parking Experience

Thanks to the new signs, Trader Joe’s Berkeley location now has:

  • Better Guidance for Customers – Clear signage helps shoppers find parking more easily.
  • Improved Loading and Unloading Areas – Delivery trucks can now navigate the area with fewer delays.
  • Enhanced Safety – Reduced risk of confusion or parking violations.

The store management was pleased with the results, and the quick turnaround ensured minimal disruption to their daily operations.

Why SignWorks is the Go-To Signage Partner

Trader Joe’s isn’t the only company that relies on SignWorks for expert signage solutions. Businesses across the San Francisco Bay Area choose SignWorks because of:

  • Experience – Years of industry knowledge in fabricating all types of signage.
  • Customization – Ability to create tailored solutions for each client’s unique needs.
  • Fast Turnaround – Ability to meet tight deadlines without compromising on quality.
  • Reliable Partnership – Strong relationships with long-term clients like Trader Joe’s, ensuring consistent and trusted service.

Final Thoughts

Finding parking in a busy city like Berkeley can be stressful, but the right signage can make a big difference. Thanks to SignWorks’ expertise, Trader Joe’s now has clear and effective signs that help keep traffic moving smoothly and safely.

If your business needs custom signs—whether for parking, safety, branding, or wayfinding—SignWorks is here to help. Our team is ready to deliver high-quality signage solutions that meet your needs and exceed your expectations!

Need Custom Signs for Your Business?
Contact SignWorks today to learn more about our signage solutions!