When I think of major brands such MacDonald’s, AT&T, Comcast and like, like you I immediately picture the logos, tag line and color scheme. Of late I have also noticed that these highly visible brands have consistently used fleet graphics to solidify their brands and “drive” their message home. As I have mentioned previously, vehicle graphics is an extremely cost effect method of advertising when compared to other advertising mediums such as print, radio, billboards and television as evidenced in the chart below:
And, if your budget is limited, you can do a very effective job by using a partial vs. a full vehicle wrap or selecting cut vinyl letters in combination with a few artfully placed digital prints. For about $0.35 per impression you too can use your fleet vehicles to develop a brand identity and drive customers to your door! Call SignWorks today at (510) 357-2000 for your free estimate.