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AT&T is no different than many store front retailers with windows. Like all retailers the trick is to deliver branding and messaging in an efficient manner and, where it will get noticed! Retail store front windows are an excellent source for this type of messaging. The use of perforated vinyl allows the light to flow through the windows so that the location still gets lots of light inside. At the same time the window provides a canvas for pictures and messaging that allows the retailer to talk about current specials and promotions, product features and benefits, expanded business hours and the like.
The advantage of window perforation vs. traditional cut vinyl letters is that photorealistic images and logos that include gradients can be included in the messaging. Large operations like AT&T have invested a significant amount in developing their brand and in enhancing their messaging. If you are a retail operation with a windowed store front why not learn from the pros and capitalize on branding that can be delivered directly at your business location! These things can include:
- New store hours
- Specials and Promotions
- Featured Products and/or menu items
- Logo graphics, etc.
Building a recognizable brand means being smart and efficient with advertising dollars. If you have a retail storefront and would like some help in using signage to promote your brand, contact SignWorks at (510) 357-2000 or send an email to info@signworks.us.com.