Vehicle wraps and fleet graphics are an extremely cost effective form of advertising. According to analysis done by 3M a business would need to spend about $130,000 on other forms of advertising just to have the same impact as $3,500 spent on a vehicle wrap. Furthermore, print advertising is becoming less and less effective as an advertising medium since most of us skip the ads in newspapers when we come to them. Plus, more and more customers browse the internet to find businesses and specials when they are considering making a purchase.
According to the Traffic Bureau for Media Measurement, “A vehicle can generate between 30,000 and 70,000 (visual) impressions daily.” Hence, small local newspapers do not have the subscriber base needed to deliver comparable metrics. Add to this the fact that car wrapping and vehicle graphics are becoming even more popular and you will realize that the branding potential of fleet graphics and wraps, even for small businesses, is phenomenal and very cost effective!
The process is fairly simple and we at SignWorks work with our clients to design graphics that represent their brand, previous visuals that they like or want included, as well as product and service areas. This includes phone numbers (toll free or otherwise), web addresses, logos and even QR codes. Even at the selection of a sign company stage it is extremely important to use a company that is well versed in fleet graphics design and installation.
Once the design is approved the graphics are sized and printed to conform within the print areas based on the specific vehicle and its size. Next the graphics are printed and laminated and checked to make sure they are free of bumps, bubbles or inappropriate seams. Once this is done the print is ready to be installed onto the vehicle.
If you are considering a vehicle graphic or wrap project give SignWorks a call at (510) 357-2000 or email us at info@signworks.us.com for more information.