We have all seen the Fed Ex, Stanley Steemer’s, and UPS delivery trucks. While all of these vehicles do not necessarily feature a vinyl wrap covering the entire surface with a digital image, what they do have in common is recognizable branding. Logo’s, colors, messaging, and other brand identification symbols are used consistently so that customers and prospects alike readily identify with the brand and the products and services offered. Consistent branding works well even for smaller companies and may initially begin with business cards and storefront signage. Over time the branding will expand to include other point of sale materials, mailers and other direct response advertising.
Of all the branding tools available vehicle and fleet graphics can be one of the most effective and affordable, especially when compared to print or television advertising. Most businesses will initially service clients in its own immediate geography and typically within a radius of five miles, so branding the owners vehicle or those used for deliveries makes a great deal of sense. In fact, any company that has even a single delivery vehicle would be missing a huge branding opportunity by not placing it into service for advertising or branding purposes. Vehicle and fleet graphics need not be an expensive proposition and can range from simple lettering on the doors and rear windows to a full vinyl wrap depending on the budget. In fact, a full wrap if it is especially eye catching can help generate interest and stimulate sales.
If vehicle lettering or fleet graphics are something you are considering, contact us at (510) 357-2000 or email us at info@signworks.us.com for more information.