When you are developing copy for a sign pay attention to every word you choose. Try to avoid terminology that is awkward and/or unsuitable. Remember that in the case of copy-writing, less is more. Fewer words and succinct copy for your sign, window graphics or vehicle graphics project will be more effective. You want your copy to convince a total stranger to take action immediately, whether that means buying from you, calling your store or visiting your physical or web location. Here are a few tips that will help:
- Start by being clear about the goal and purpose of your sign project. Are you offering a special, featuring a specific product or service, or simply promoting a new logo or brand? If you’re clear on the goal or purpose, then saying it succinctly isn’t quite so difficult!
- Avoid writer’s block by reorganizing your copy. Sometimes simple changes along with a few key word additions can have a big impact.
- Use a call to action. The language should inspire your prospect to act. Words like, “buy, visit, get, try” let’s potential customer’s know what you expect of them. You can even use bold lettering to add emphasis to your action words.
- Use the KISS principle . . . Keep It Simple, Stupid!
- If the copy starts to become long or unwieldy break it up into lists or bullet items.
- Use simple language. It should not take a college degree to understand or interpret your advertising message.
- Minimize your copy. If a graphic image paired with a few words conveys the message more quickly and succinctly, use this approach vs. something more copy intensive.
- Avoid typographical and punctuation errors by making sure someone proof reads your copy! Grammatical, spelling and punctuation errors are distracting and divert attention from your message.
Call SignWorks today for these and other tips at (510) 357-2000. We’re happy to help.