When you are thinking of adding graphics to the company vehicle, regardless of whether you decide on a full or partial wrap, there will be many things to consider. This includes how often you use the vehicle to make service calls and/or deliveries. It will be especially important if you are at various job sites or national franchise locations around town throughout the business day.
Even if you don’t use the vehicle in this way and it remains parked out front most of the day the vehicle graphics are still very important if they have been identified as a critical part of the overall branding strategy. Vehicle graphics can also be used to advertise temporary specials, coupons and promotions even if they are only on a smaller section of the vehicle. The overall branding and messaging can remain constant on the other sections of the vehicle. To the extent that the business has a Facebook and Twitter account established, including social media contact information should also be considered. Integrating the QR code as a part of this process will allow you to capitalize on helping your customers to more easily find you.
If you would like to discuss this topic further or would like our guidance on your next vehicle graphics project, contact SignWorks at (510) 357-2000.