It’s happens from time to time, a business evolves and local shifts in dialect occur, consequently the company name that made sense 20 years ago becomes outdated. Perhaps the old name, while significant, well chosen and differentiated from the competition, due to modern “slang” now has a negative connotation. Subtle modern language shifts may necessitate a name change. Clearly, no business owner wants to unnecessarily develop new exterior building signage, update and replace vehicle graphics on the rear and sides of several vehicles, and to rethink or update the signs in the lobby area of the building. It can be a daunting decision and, depending on the size of the operation, can be somewhat expensive and certainly very challenging.
The re-branding may involve just a simple change in company name (lettering), where the tag line, color scheme and other design elements remain unchanged. However, as with changes in life circumstances, even the simplest change in one area can have a rippling effect, e.g. the previous logo just doesn’t work with the new name, the tag line or jingle needs to be modified as well. SignWorks can help you to develop a new/revised branding strategy or, if you are a large operation with an internal marketing department or an external advertising agency in place, then we can simply create your new signage based on the new design you supply. Call us today at (510) 357-2000 for help with your rebranding project.