Berkeley, CA – Illuminated Interior Lobby Signs: A Bright Choice for Branding

A Special Project with Think Box Media

• Exciting Collaboration: SignWorks was thrilled to work with Think Box Media once again, this time on a project in Berkeley for their client, Outfront. The goal was to install an illuminated interior logo lobby sign that would grab attention and elevate the look of the space.
• A Small Hiccup: Although the transformer for the sign wasn’t shipped with the initial order, our installer made a second trip to ensure everything was installed correctly. In the end, the sign was up and running without any issues, and the client was very happy with the result!

Why Illuminated Lobby Signs?

Eye-Catching and Professional

• Stand Out: Illuminated lobby signs do more than just display a company’s logo. They create an upscale, modern, and professional look that catches the eye of anyone walking into the space.
• First Impressions Matter: The lobby is the first place clients and visitors see when they walk into a business. A well-designed, lit sign can make that first impression memorable and give off a sense of professionalism and success.

Branding with Style

• Brighter Branding: These signs literally make your brand shine! The illumination makes the logo visible from across the room, even in dim lighting, drawing attention to your company’s name.
• Upscale Feel: An illuminated sign gives the impression that your business is forward-thinking, modern, and takes its branding seriously.

The Installation Process

Planning and Precision

• Getting It Right: Installing an illuminated sign requires careful planning. The design needs to be precise, and the installation process needs to ensure that the lighting elements are connected and working properly.
• Attention to Detail: At SignWorks, we make sure that every detail, from the placement of the sign to the wiring of the lights, is perfect. This guarantees that the sign not only looks great but also works flawlessly.

Value as a Marketing Tool

Visibility and Recognition

• Increased Visibility: A well-lit sign helps increase the visibility of your brand, especially in areas where lighting may be low. Even when the lights are dim, an illuminated sign ensures that your brand remains front and center.
• Brand Recognition: Repeated exposure to your brand in a professional setting builds recognition. The more people see your illuminated logo, the more likely they are to remember it.

Drawing Attention

• Grabbing Attention: Whether it’s for a corporate office, a retail space, or a lobby, illuminated signs are eye-catching and make people stop and take notice. This is especially valuable in busy environments where standing out is important.
• Example: Think about walking into an office building and seeing a sleek, glowing sign with a company’s logo—your eyes are naturally drawn to it, and it leaves a lasting impression.

Examples of SignWorks Lobby Sign Projects

Lit and Unlit Signs for Different Clients

• Outfront (Berkeley): This most recent project involved installing an illuminated lobby sign for Outfront, giving their space a modern and professional look.
• Top Hat (San Francisco): SignWorks worked with Top Hat to create an unlit logo sign for their headquarters. While not illuminated, the clean and bold design of the sign helped make their brand stand out in the lobby.
• Geometer (Berkeley): Geometer partnered with SignWorks for a custom non-illuminated lobby sign, creating a modernt, welcoming atmosphere in their office space.

High-End Projects for Major Companies

• Turner Construction: SignWorks installed both illuminated and non-illuminated signs for Turner Construction in various locations. These signs were designed to match the company’s brand identity while adding a polished look to their office spaces.
• Hines (San Francisco): For Hines, SignWorks created an unlit lobby sign that was simple yet elegant, complementing the professional feel of their building.

What Makes SignWorks Different?

16 Years of Expertise

• Proven Experience: Over the past 16 years, SignWorks has worked with a wide range of clients, from small businesses to large corporations. Whether it’s an illuminated sign or a traditional one, we’ve mastered the art of creating signs that capture the essence of a brand.
• Tailored Solutions: We know that every client is different, which is why we tailor our signage solutions to meet the specific needs of each business. Our team works closely with clients to understand their vision and turn it into reality.

Quality and Attention to Detail

• High-Quality Materials: At SignWorks, we use only the best materials to ensure that our signs are durable and long-lasting. Whether it’s acrylic, aluminum, or vinyl, every sign is built to stand the test of time.
• Detail-Oriented: From the design process to the final installation, we pay close attention to every detail. This ensures that each sign not only looks great but functions exactly as intended.

The Future of Lobby Signs

A Growing Trend

• More Businesses Are Investing: As more businesses realize the power of branding, we’re seeing an increasing demand for illuminated lobby signs. Companies want to create a welcoming, professional environment, and illuminated signs help achieve that goal.

Your Brand Deserves to Shine

• Make a Statement: If you’re looking to make a strong first impression and showcase your brand in the best light, an illuminated lobby sign is the perfect choice.
• Partner with SignWorks: With over a decade of experience in creating both illuminated and non-illuminated signs, SignWorks is your trusted partner for all your signage needs.

Conclusion

Illuminated lobby signs are more than just decoration—they are powerful tools for branding and marketing. They make your business stand out, create a professional atmosphere, and leave a lasting impression on anyone who walks through your doors. SignWorks has worked with major clients like Outfront, Turner Construction, Top Hat, and Geometer over the past 16 years, delivering high-quality signs that elevate their brand. Whether you need a lit or unlit sign, SignWorks has the expertise and attention to detail to bring your vision to life.