When Southland Mall Management contacted us a few weeks ago they needed a quick response on a cut vinyl leasing sign for the exterior windows of their former tenant, Elephant Bar. The establishment had closed and the space is now available for lease. Window graphics, marketing the newly available space, was thought to be one of the more cost of cut vinyl lettering for leased space information, in-store promotions, store hours and the like.
We all agree that one of the most customer-friendly things most businesses can do is display key information on their glass entry doors and cut vinyl lettering is an easy and attractive way to inform potential customers of your company name, business hours, telephone number and website address. Also, the building and suite number should be displayed prominently for all visitors, including customers, delivery drivers and first responders. This basic information displayed as cut vinyl window decals can also be used to advertise products, services, prices and other marketing information.
If the business has several principal professionals, such as health care providers or insurance agents, it’s good to include a list of names on the door as well.
Vinyl window lettering can be done in standard vinyl colors to include black or white, or custom printed colors to match your company branding. While the typical size of front door lettering is usually no more than 25 by 25 inches, it does take practiced hands to install the lettering correctly. When removing text we must first saturate the old vinyl with isopropyl alcohol and scrape off the old lettering with a razor blade. Once the glass is clean and dry, the new lettering is carefully centered and leveled, then taped in place while the backing is carefully cut and removed. SignWorks installers use a squeegee to gradually attach the new lettering from the top down while slowly peeling away the backing. When this is done correctly, the letters will be free of air bubbles and adhere to the glass for many years to come.
If you are in need vinyl window lettering, we would love to hear from you. Just give us a call at (510) 357-2000. You can also peruse our website to view project photos and learn more about us and our team.