SignWorks, Inc and Silman Construction have been working together for a long time, especially on vehicle graphics for their truck. While the long term relationship has meant producing a variety of sign projects for this client, the dominant one has been vehicle decals. The company fleet of black trucks seems to be ever expanding and the latest order is for 10 pairs of 28” by 7” layered vinyl decals using red and white intermediate vinyl. Against a black background this makes for a very stark contrast and a great eye-catching design!
Like us the company believes that to get a great return on investment you need to invest in well-designed signs. Vehicle and fleet graphics have proven to be one of the types of signs that out performs the rest and thereby offers the highest rate of return.
In 2008 3M conducted a research project that showed that a single intra-city truck with graphics can generate up to 16 million visual impressions in a year. The study was based partially on a three-month study in the San Francisco area. It showed that by investing just pennies on the dollar per one thousand impressions that company’s like Silman are getting a real bargain when compared to radio, television or newspaper ads that cost between $4 and $24 for the same level of exposure.
Silman has been using fleet graphics for several years and believes strongly in branding as evidenced by the variety of logo signs they have ordered from us. Their logo branded signs include safety-related decals, job site signage, banners and a host of other signs. To economize the company installs their own vehicle graphics which minimizes the amount of time their vehicles are off the road and not “working!”
The company is headquartered in California, but has a presence in Alabama and Mississippi. They offer construction and logistic services for manufacturers and distributors and/or other businesses engaged in automotive, assembly, packaging, parcel handling and the manufacturing solutions industries.
SignWorks has been providing logos and vehicle graphics solutions to Bay Area clients for the past 10 years. We’re proud to serve businesses of all sizes in the Greater East Bay and have been doing so since 2008. Whether you need simple decals or a nose to tail truck wrap, please call us at (510) 357-2000 or complete our contact form online. You can also visit our website to view project photos and learn more about who we are and what we can do for your company.