SignWorks, Inc knows that every well-designed, well-placed sign brings a great return on investment, but one type of sign ranks higher than others in its effectiveness. A research project done by 3M in 2008, based partially on a three-month study in the San Francisco area, showed that a single intra-city truck with graphics can generate up to 16 million visual impressions in a year. Silman Construction has been using fleet graphics for a very long time, most recently ordering two 90” wide by 18.4” tall for a larger vehicle.
The company has experienced the power of fleet vehicle graphics first-hand and has been working with us for several years on fleet graphics, safety-related decals, job site signage and a host of other signage projects. Their customized, eye-catching logo is vibrant and colorful (red and white layered vinyl logos) mounted onto black trucks. The company self-installs the logos themselves in order to minimize the time the vehicle is off the road and not “working!’ It’s definitely a case of advertising dollars put to good use. By investing just pennies on the dollar per one thousand impressions, the company is getting a real bargain. Radio, television or newspaper ads cost between $4 and $24 for the same level of exposure.
The company has locations in California, Alabama and Mississippi. They provide construction and logistic services for the manufacturers and distributors as well businesses engaged in automotive, assembly, packaging, parcel handling and manufacturing solutions.
SignWorks has been working with many local businesses to offer branding and vehicle graphics solutions to their fleets. We have been serving businesses of all sizes in the East Bay area since 2008. Whether you need simple decals or a nose to tail truck wrap, please give us a call at (510) 357-2000 or complete our contact form online. Visit or website to view project photos and learn more about us and our work.