Caritas Childcare, San Leandro, CA recently contracted with SignWorks, Inc., Hayward, CA to design, manufacture and install truck decals, also known as vehicle graphics, and a perforated vinyl window decal for their company vehicle, a GMC Yukon. The small holes in perforated vinyl allows the driver to see out the rear window while remaining nearly invisible in the design.
With thousands of impressions per day, as you drive around town and park at your business, vehicle graphics and wraps deliver a high return on investment. In spite of increased distractions, like cell phones, drivers report a high rate of recall for brands and messages on vehicles.
Esme Munoz, owner of the childcare center, originally worked with SignWorks to design their logo and manage their exterior building sign project. This time, in addition to the vehicle graphics, we helped to further increase her company’s visibility with another highly effective marketing tool: three vinyl banners, 3 feet high by 5 feet wide, which will be strategically mounted on fences in high traffic areas near their facility to attract more potential clients.
When your small business is doing well, it can be tempting to cut your marketing expenses and coast for a while. But savvy businesses like Caritas Childcare know that marketing is key to consistent growth.
Ms. Munoz’s recognized her calling to care for others when she was just a child, growing up with ten siblings in Nochistlan, Zacatecas, a small town in Mexico. As a new immigrant in America, she was surprised by how quickly she learned English. After some time in the nursing field, she opened her childcare center and continues to raise her own three daughters to be creative, athletic and strong while also providing a nurturing atmosphere for other children including Spanish language immersion.
SignWorks, Inc. is a full-service sign and graphics company serving businesses of all sizes in the East Bay area since 2008. If you need truck decals (vehicle graphics) or vinyl banners please call us at (510) 357-2000 or complete our contact form. You can also peruse our website to view project photos and learn more about our work.