Located at 2011 Mountain Boulevard, Golden State Fitness is a personal training facility. Unlike standard gyms that sell you a membership and then turn you loose in a room filled with equipment, this business partners with you in the achievement of your fitness goals. When the management team decided it was time to take branding to new heights with window graphics, it contacted the experts at SignWorks.
Window Graphics for Fitness Centers in Oakland CA
Window Graphics for GOLDENSTATE Fitness Performance in Oakland CA
The company’s logo and name display in yellow on black via the website. It makes sense to continue this look at the training facility’s physical location. We designed and printed the iconic logo to display on the upper third of the door and the window’s glass. Next, the setup continues with the facility’s name and niche explanation. On the window, we added a yellow stripe that presents passersby with the company’s website address. The style elements combine to brand the location and market the business even after hours.
Incorporating a Visual Identity in Branding
There is more to your brand than just the logo design and name display. In fact, your brand is the corporate persona that you present to consumers. It consists of your mission, your future goals, the steps you take now to reach them, and the business philosophy that drives your interactions with consumers. At the same time, you have the visual aspects that define your brand.
- Building signs. The building sign catches the eye of passersby but causes the attention of your target audience to linger just a bit longer. A combination of fonts, lettering displays, colors and similar style elements makes this form of communication possible.
- Foot traffic marketing. This is done at the ground level with window graphics and posters as well as the A-frames that you place in the flow of traffic. The focal point here is a consistent display that complements your building signage and draws from your online presence. Color and font matches have to be perfect for a successful presentation at this level.
- Interior markers. Wall graphics, posters, banners, and lobby signage combine to form the voice that welcomes the consumer. Whether it is a curious passerby who stops in to learn more about the company or a longtime client/buyer who comes in to do business, these signage products reflect the brand message. They also actively advertise your products and services at the point of purchase.
Putting Together Your Message
Contact our experts to learn more about window graphics for Oakland, CA, businesses. Whether you need just these graphics or require an entire signage suite to present your branding message, we can help. It starts with a consultation that allows us to learn more about your company and its mission. This is also the time that we look at any artwork that you already have on file. Of course, if you want to try something completely different, we gladly work up some sketches that show you multiple options. Contact us today to learn more about the process and to get started on your project.
