Electronic Message Centers (EMCs) are popping up everywhere and are proving to be a very cost effective form of advertising when compared to traditional methods. Recent comparative data reveals the following:
- Television – Recent analysis suggests that about one third of viewers are watching less TV than they used to and that digital video recorders are also competing for some of that time. Many consumers report that they skip commercials when watching recorded programming which further erodes the effectiveness of TV advertising.
- Radio – It’s been reported that radio listenership has fallen about 14 percent over the last eight years and that satellite radio, iPods, CD players and cell phones are eroding the numbers even further.
- Newspapers – Newspaper readership has been steadily declining over the last decade. During the period October 2009 through March 2010 circulation was said to have dropped by 9 percent. According to the New York Times in 2010 the top 25 papers in the U.S. lost over 10 percent of their readers. Many newspapers are reporting steady declines in their marketing valuation as well.
- Yellow Pages – Fingers are still walking, but on computer keyboards and not through the phone book. The cost of such advertising is also significantly higher with declining lead closure rates.
A study by the National Signage Research and Education Conference reports that businesses with EMCs reported double digit increases in sales and profits making the investment in LED signage worthwhile. If you are considering and EMC or would like to discuss your options contact us at 510-357-2000 or email us at info@signworks.us.com.