Target marketing using LED signage can have a big impact on local advertising even in small towns and cities. LED signs can be the vehicle that fills the void and keeps the public informed of local happenings. A business using an LED in small town can literally become a land mark while providing local weather, news, sports and event information to the community.
Our vendor Watchfire has gathered sign sales data demonstrating that LED signs are extremely beneficial in small towns across the country. These successes include market specific messaging with the following results:
- Cresaptown, MD. (Population 6,263). An LED celebrating the town’s anniversary was used to display inspirational messages and to congratulate newlyweds. It garnered new members to its community along with a stream of compliments about the sign.
- Franklin, Va. (population 8,582). A tire and muffler business was able to increase its special deals messaging tenfold drawing a marked increase in store traffic.
- Chanute, Kansas (Population 9,119). A bank increased its business while simultaneously reducing the amount it spent on advertising. The bank is now a local land mark and promotes its services as well as community event information.
To learn more about electronic message centers and to see if one might be right for your business, contact SignWorks 510-357-2000 or email us at info@signworks.us.com.