As a retailer most would agree that activities that increase sales are worth doing so it was no surprise that a recent article from 3M, a major vinyl manufacturer, emphasized just that! The company’s research and data analytics shows that the signs shoppers walk on can increase merchant sales.
In fact, 2010 study by the Center for Advanced Retail & Technology‚ using a colorful floor graphics featuring breakfast cereal and a lighted display was used in a major supermarket for a three week period. When the data was compared to a baseline where no floor graphics were used the results clearly showed the following:
- A marked increase in sales of approximately 17%.
- An increase in the number of shoppers trafficking that specific shopping area
- Buying activity among shoppers who had not bought the product within the last six month increased about 11%.
Floor designs that are simple and geometrical will work best. For example, circles, squares and rectangles will help to decrease the risk of failure over more intricate designs of floor graphics. As an added measure, all corners should be rounded. Using the right materials like those from 3M with the appropriate air release channels will ensure a fast bubble free installation. Multi panel graphics should have seams that butt together and several coats of floor wax atop the graphic and around the edge will help to seal edges and keep the floor surface consistent.
If you are a retailer who is considering avenues to increase in-store sales or you would like more information on floor graphics, give SignWorks a call at 510-357-2000 or email us at info@signworks.us.com.