Logo brands are all around us! Everywhere you look there is a brand logo or brand name on billboards, TV ads, vehicles, buildings and even bathrooms. There are some company brands that are circulated so much that by just a single glance we know exactly what company it is and the products and services that they provide. For instance, the NIKE brand has their iconic “swoosh” and APPLE has the bitten apple. These company’s spend several millions dollars a year on brand advertising, so that their company can be summed up by just their logo. The term logo is defined as “symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.” So for a business to be recognized, a strategic logo design is essential.
There are so many ways to design and create a logo, but studies show that a logo design relating specifically to the business is the most successful. For instance a fine dining restaurant with a tropical theme wouldn’t use a microchip as their logo. This would not define a restaurant and would just confuse customers. There are design firms out there that charge thousands and thousands of dollars developing a logo for a company. Here at SignWorks Inc, we have skilled designers with years of experience that can develop high quality logo for a fraction of the cost of larger design firms. So if you would like a quote on a logo design or any other signage feel free to contact us at: 510-357-2000 or info@signworks.us.com