There is much to be said about the new social media methods for reaching customers and prospects, but what about those customers who are less savvy and possibly even Twitter and Facebook phobic? Good old-fashioned outdoor signs are a more traditional method for reaching these clients and prospects and for getting the word out. Here are a few suggestions regarding traditional business signs that you can use to introduce new products and services, or announce a special promotion.
Banners: Banners create a highly visible and impactful way of reaching customers. They are easy to install and do not require a lot of maintenance. You can keep them up over an extended period to make sure your message is seen and read.
Window Graphics: Window graphics will typically require a professional installer but the additional effort is worthwhile. Window graphics have a clean professional look that catches the eye. They are perfect for business announcements and copy that is promotional in nature.
Floor or Street Graphics: When what you are saying needs to be visible to a downward cast eye the obvious solution is floor and/or street graphics. While banners work well high up in the air and window graphics are typically viewed at eye level, street graphics though less common are very noticeable as an outdoor sign, especially when they are colorful!
Vehicle Wraps, Graphics and Lettering: The impact of a well done full or partial vehicle wrap in getting attention and attracting clients and prospects is phenomenal. The cost per impression, especially for a delivery vehicle or one that is driven around town frequently, is nominal and very cost effective when compared to other forms of print advertising. And, affordable options include combining cut vinyl letters with digital prints to give the appearance of a full or partial wrap at a fraction of the cost.
If you are considering using traditional outdoor signage for an upcoming event or promotion give SignWorks a call at (510) 357-2000. We’ll be happy to help you develop a winning strategy for your outdoor signage needs!