A Sign is a custom rendition of who you are. From banner to building façade it should reflect your personal signature whether you are conveying a heartfelt thank you or birthday wish on a banner, or designing an elegant entryway or reception/lobby sign. The colors and material you select should reflect you and your individuality. Be creative from concept-to-logo-to-lettering. Think about the colors that are the best fit for the type of business you have. If the sign is for a retail business, be it a hair salon or gardening service, thinking about the type of client you are trying to attract and making the colors and product offering appealing to that audience, should be your first priority. You should consider the type of businesses you are in and let the selection and type of message be appropriate to your field of expertise. For example, an established law firm may want a look that reflects stability, timelessness, conservative principles, etc.
Obviously, there are some exceptions to this rule when working with regulatory signs, like ADA (Americans with Disabilities Act} or MUTCD (Manual on Uniform Traffic Control) or roadway signs, where the parameters regarding size, materials, colors and lettering have been defined or standardized.
When you are considering working with a sign company to create your unique “masterpiece” consider the depth and breadth of their offering and be sure to look at their portfolio of work to be sure that they can deliver signage as unique as you are. At SignWorks we focus on signs that work for you! Call us today at 510-357-2000 and schedule a free consultation.