At a recent staff meeting we began to discuss among many things, branding, the SignWorks value proposition, and the like. Our new designer commented that the company tag line did not reflect the value that he placed on his work. When I asked him to explain a discussion followed regarding the fact that SignWorks employees want the signs they manufacture to work for their intended purpose. For example, if it’s a birthday banner for little Johnny, it should be colorful and exciting, possibly in Johnny’s favorite colors and using a playful font. Perhaps, depending on Mom’s budget, it should include images/pictures of things Johnny likes. By contrast, if it is a corporate lobby sign for an established law firm then the look will need to incorporate the company’s logo, color scheme and appeal to the tastes of its clientele. Design characteristics will also need to blend with the existing decor. Vehicle graphics should be colorful and eye catching and should communicate the company’s message and branding in a unique and interesting way. In other words, the sign should work for its intended purpose. SignWorks specializes in the production of, “Signs that Work.” We are excited about our new company tag line and we hope you like it!
