A very smart approach, when you want to get your company name out there, is to use your fleet of work vehicles. Even though full wraps are becoming more and more popular, truck or van graphics and decals are still excellent tools to get you noticed and recognized in your service area. Sometimes, it’s hard to draw the line on what to include in your design, so here are a few tips:
The “KISS” principle is one to remember; Keep it simple, stupid! We are all tempted to tell potential customers everything about our business in great detail, however, a more strategic and aesthetically appealing sign will get read, while a more detailed and busy one may not.
Don‘t be tempted to be too wordy or verbose. Keep in mind that no-one has time to read lengthy text as they pass your vehicle on the highway! Make the text large, easily readable and stick only to the most pertinent information. Include your company name, logo, a memorable tag line, phone number and your web address. Folks are very web savvy nowadays, so they will likely look you up on the web. Include your QR Code (Quick Response Code or two-dimensional barcode), if you have one.
Add to this a short bulleted list of the key products and services you offer and a dazzling design and your branding will be both strategic and effective! For more ideas and tips on branding or fleet graphics, give SignWorks a call at (510) 357-2000 or email us at info@signworks.us.com.