Our Team

Although we’re proud of our products, services, and technology, nothing matches the pride we have in our staff. You see, we learned long ago that we’re really in the business of building relationships. For that reason, we put a premium on hiring only the most qualified individuals for our team.

Every person on our staff is committed to providing excellent customer service and producing high-quality products and services. As you work with us in the future, we’re confident that you’ll find this to be true.

C. Cheryl Archer

C. Cheryl Archer, President & CEO, SignWorks, Inc. Sign Company, Hayward CA

C. Cheryl Archer, President & CEO

Cheryl brings over 25 years of management experience to the design, production and manufacturing of signs. Her responsibilities include developing and implementing programs and strategies that will solidify and grow the SignWorks brand and establish the company as the premiere independently owned minority business engaged in sign production in the Bay Area. Her goal is to leverage the skills of the approximately 240 independent sign companies while managing and training a team of exemplary sign production and graphic design personnel.

Gino Vieto, Design/Production Manager

Gino has several years of sign business experience and more than 10 years of graphic design training. His background includesexperience in silk screening and website design. He has worked for other Bay Area sign companies as well as operated as an independent owner/operator.  He is a talented designer with a wealth of professional experience. Gino has a unique blend of design skill and customer service focus. This combination provides our customers with amazing signs that communicate their intended message, even on tight deadlines. He has designed and fabricated storefront signage, retail interiors, trade show graphics, environmental graphics, vehicle signs and wraps, building facades and much more.  He is skilled in Adobe Illustrator, PhotoShop, Flexi-Sign, and MS Office.

Rosanna Schroeder, Sales & Marketing Manager

Rosanna is SignWorks’ Manager of Sales and Marketing. A former Research Associate with Applied Biosystems, MJ Research and Cephied, as well as several other Bay Area biotech firms, Rosanna has a background in molecular and cell biology.  She is a graduate of U.C. Berkeley.  Her outgoing personality and field service background of more than twenty years make her ideally suited for this role. Rosanna is part of a team assembled to deliver the SignWorks brand and products to local area businesses needing signage and fleet graphics.

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